AuthorityLabs was built to be easy and simple enough for the average business owner, but scalable enough for those responsible for large organic search efforts. People shouldn\\\'t need to download bulky software packages that do more than than is really needed. Search drives a large portion of traffic for most websites and understanding how exactly people come to your site is critical. Brands extend beyond the server and beyond your domain. AuthorityLabs helps gain an understanding of how search engines are representing brands over time.