800-SKI-SHOP.com is Massey's alpine-only specialty site. Our thought is that skiers and snowboarders do not want to shop at outdoor stores for their gear. They don't want to buy a pair of skis from a site hawking climbing harnesses or even talk to "gear heads". This separate site allows us to craft a different look and feel that may be more attractive to alpine enthusiasts. We also feel that 800-SKI-SHOP is MUCH more likely to be clicked by someone looking for a new pair of skis or boots then MasseysOutfitters.com.